Business Transformation & Operational Excellence Summit & Industry Awards Middle East

The Premier Cross-Industry Gathering of Business Transformation & Operational Excellence Industry Leaders & Senior-Executives in the MENA.

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The business environment is changing faster than at any time in history, and smart organizations know that their company’s competitive advantage today and in the future will come only by transforming their business from end to endfunction by function and process by process.

This event unlike any other event in the industry truly represents the NEW AGE of Operational Excellence in the Middle East & North Africa.

Carefully crafted, the BTOES Middle East agenda will have been uniquely designed over 6 months of painstaking 1-2-1 research, to deliver exceptional content, to drive the best attendees, and become the most engaging event in the Region.

Why Attend?

The Business Transformation & Operational Excellence Middle East Summit & Industry Awards (BTOES Middle East) focuses on how organizations around the Middle East & North Africa are rethinking and adjusting the role of operational excellence to prepare for the future, transform their businesses, and gain a competitive advantage.

This event is the largest gathering of senior-level executives across the entire business transformation & operational excellence ecosystem in the MENA region. 

  • CEOs, COOs CSOs, CIOs, CAOs, CMOs, CFOs, CLOs, Chief Excellence Officers
  • Heads of / SVP & VP Global Operations, Global Operational Excellence Leader
  • Global Heads, Heads of, EVPs, SVPs, VPs, Directors of Business ExcellenceBusiness Transformation, Innovation Excellence, Innovation Deployment Value Creation, Productivity, Operational Excellence, Continuous Improvement, Process Excellence, OpEx, Process Engineering, Strategy ExecutionChange Management, Customer Experience, Lean Enterprise, Capability Excellence, Process Optimization & Process Management.
  • VPs of Global Operational ExcellenceGlobal Continuous Improvement, Process Analysis, Enterprise Risk Management, Global Production & Logistics, Lean & Six Sigma, Operational Excellence & Productivity, Business Process Management.
  • Business Process Management Champions, BPM Project Leaders. 
  • Lean Six Sigma Deployment Leaders / Champions / Lean Six Sigma Master Black Belts
  • Directors of Operations, Process Re-Engineering, Productivity, BPM, Lean Six Sigma, Continuous Improvement, Business Reengineering, Performance Excellence, Operational Excellence, Process Analysis, Manufacturing Excellence, Productivity, Software Process Improvement
  • From across all industries, including ManufacturingHospitalsHealthcare, Medical Devices, Automotive & TransportationBankingCapital Markets & Insurance, Consumer Products & Retail, Pharmaceuticals & Life Sciences, Government, Armed Forces & Public Sector, Mining & Metals, Oil & GasPower & Utilities, Real Estate, Hospitality & ConstructionTechnology, and Communications.
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  • Transforming the Culture to be More Innovative: A Roadmap for the Future
  • Operational Excellence Focusing on Transforming Customer Experience
  • Utilizing Voice of the Customer with Operational Excellence to Deliver Superior Customer Service
  • Executing Strategy through the Development of an Integrated Management System That Drives Cultural & Behavioural Change
  • Linking your Business' Core Processes and Process Architecture with Strategy
  • An Innovation Framework for Accelerating Organic Growth
  • Lean Driven Innovation: Leading an End to End Business Transformation 
  • Creating a Business Transformation Team to Rapidly Respond to Market Changes   
  • Transforming your Global Business with a Robust Operational Excellence Program
  • Achieving Enterprise Excellence: Linking Key Behavior Indicators and Key Performance Indicators to Deliver Ideal Business Results
  • Engaging Leadership with Operational Excellence through Strategic Alignment and Visual Management 
  • Business Excellence: Creating a High Performing Culture with OpEx
  • The Critical Role of Culture in Strategy Execution
  • Ensuring that the Executive Board is Bought in to Sustain a Successful OpEx Program
  • Maintaining Agility & Flexibility as you Drive Operational Excellence
  • Identify efficiencies, productivity, quality, accuracy of processes for automation
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Speed and the ability to adapt to changing market conditions are a significant challenge for business. New technologies and innovation acceleration are disrupting all traditional industries and markets.

Half of all major corporations have disappeared or over the last 20 years. Start-ups no longer have major barriers to entry, computing powering is accelerating, and business models are being disrupted in just a few months, causing massive pressures on margins.

The threat of new competition (the #1 driver), rising customer expectations, expanding markets, and digitalization are the key drivers of change, and the driving force behind the ever increasing need for Operational Excellence, especially for end-to-end Business Transformation, and rapid and flexible solution offerings and execution. The rapid appearance of new business models adds fuel to increased customer expectations and requirements.

Every change in the market affects how a company operates and performs, often dramatically. And these days, it is difficult to respond to one disruption before being thrown off course by the next one. Advanced technologies, increasing digitization such as AI, Robotic Process Automation, Machine Learning, IOT, Cloud Computing, Big Data, Data Analytics, Advanced Robotics, 3D Printing, Mobile Applications are just some of the technology shifts.

These digitalization's bring a quantum leap in productively improvement, but consequently leaders have to rethink their operations end to end, incorporating digitalization activities along the whole value chain, e.g. use of big data in customer operations, or 3D printing technology in manufacturing. Teams will need to embrace a culture of operational excellence, reimagined operations every day, foster open communication and faster decision-making.  Product development, procurement, supply chain management, production system design, and all manufacturing and services will need to be transformed.  Operational Excellence professionals need to adapt and actively embrace all these new technologies and the new business models they create to ensure the organization is always at the cutting edge of execution excellence.

Whether its the need to keep up with new technologies, the pressures of implementing and sustaining a fully-fledged culture of Operational Excellence, or encouraging the allocation of resources and buy-in for Operational Excellence projects, it is clear that Operational Excellence practitioners are facing a period of incredible change and upheaval.

Exceptionally savvy companies manage these changes by developing end-to-end global operating strategies that enable profitable growth, that take charge of innovation execution and stay nimble enough to respond to the rapidly-changing conditions. Strategies that embrace and thrive on the power of technology to drive innovation.

Operational excellence is a key attribute of leading companies in any industry. Through the combination of the right business strategy, the right technology strategy, the right operating model, and the right execution path, companies ride out recessions more successfully and emerge from them more quickly, developing competitive advantage regardless of economic conditions.

The Business Transformation & Operational Excellence Midde East Summit (BTOES Middle East) will help you design and delivery value-oriented operational excellence transformations and takes an end-to-end approach to achieving excellence in execution.

You will gain measurable benefits that transcend cost cutting to deliver revenue growth through execution advantage and rigorous process execution across the enterprise to ensure certainty of outcomes.

BTOES seeks to understand the most crucial issues, priorities, and successes faced by Operational Excellence Practitioners and all the latest developments.

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  • The ONLY event looking at end-to-end business transformation delivered by Operational Excellence to achieve business excellence throughout the organization.  

  • The ONLY event to truly focus on the future of Operational Excellence in MENA. Businesses are going through a number of disruptive trends, where the demands of the organization are rapidly changing. This event will show you how progressive leaders are using Operational Excellence as the backbone, the discipline, the framework of strategy development & execution, innovation execution, customer experience and business transformation.  

  • The ONLY event to have dedicated tracks focussed on Operational Excellence, Business Transformation, Innovation Execution, Cultural Transformation, Customer Experience Excellence, & Strategy Execution. 

  • The ONLY event to go into the right level of depth, sessions, and weighting within each track, where some tracks are effectively a stand-alone conference. e.g. Multiple sessions dedicated to Cultural Transformation,  Innovation Execution, to the Impact of Digitalization, plus Technology Test Drives, to Strategy Execution & to Customer Experience Excellence. No other event goes into this level of depth on each key theme.

  • The ONLY event series to build its agenda, and select innovative industry leading practitioners as speakers through 6 months of painstaking primary research. Ensuring our agenda is weighted precisely to the key challenges and future trends the industry is facing right now.

  • The ONLY event in the MENA to have over 60+ fresh cutting-edge speakers with many that have never spoken before.

  • The ONLY event filled with over 50+ Practical How-To Case Studies, to take home and apply straight away to your organization.

  • The ONLY event on the market to bring together the whole Business Transformation & Operational Excellence ecosystem in MENA with more key best in breed organizations in more key industries, so you can take ideas from the very best.

  • The ONLY event to have no sales pitches in the agenda. Our event is full of the most progressive leadership-level practitioners, where there presentations are carefully vetted to focus on the how to, what to. Sales pitches are strictly forbidden.

  • The ONLY end-to-end Business Transformation & Operational Excellence event on the market bringing the whole value stream and ecosystem together to look at Innovation, Strategy, CX, Culture, Leadership & Agility to achieve top line growth.

  • The ONLY event with such depth of content per key theme and five parallel tracks to choose from.

  • The ONLY event with over 12 Industry Awards categories

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  • Learn how progressive executives in organizations across all key industries are rethinking, reshaping and adjusting the role of continuous improvement to prepare for this rapidly changing future. 
  • Harness the lessons from industry leaders on how to successfully embed and weave OpEx& continuous improvement into the DNA of your business culture.  
  • Discover how Operational Excellence is now enabling end-to-end business transformation, enabling organizations to stay through innovation, strategy execution,and being more operationally agile.
  • Learn how to transform your Operational Excellence team to think strategically, using Operational Excellence to fuel, execute and manage value creation projects.
  • Learn the skills to implement, and sustain a culture of Operational Excellence within your organization to help your organization sustainably embrace and embed Operational Excellence at every level.
  • Gain insights into how smart organizations are increasing their competitive advantage today and in the future by transforming their business end to endfunction by function and process by process.
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More parties, dinners, and get-togethers, all about making new industry friends, in the beautiful setting of a luxurious venue

  • Welcome Cocktail Party
  • Operational Excellence Awards Gala Reception
  • Operational Excellence Awards Gala Event
  • Awards After Party in the Tuscan Ballroom
  • VIP Pre-Reception Party. 
  • NEW! Night Summit.
  • Hot Full-Service Breakfasts.
  • Mid-Morning and Mid-Afternoon Themed Breaks.
  • Sit Down Full Service Plated Lunches
  • Meet the Speaker Topic Themes Lunch Tables. 
  • Industry Sector Themed Lunch Tables.
  • Organized Dinners - Around Conference Themes & Topics.
  • Wine Tasting.
  • Pre-event Golf Challenge.
  • Fun games to break the ice. 
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BTOES Middle East  has been engineered to exceed expectations and create more engagement opportunties:

  • 60+ Speakers – All Practitioners - Industry Leaders, Thought Leaders, Disruptors, & Legends.
  • Over 60 Sessions
  • In-depth Dedicated Tracks with unparalleled opportunities for knowledge sharing and networking, which may include the Strategy Execution Summit, Innovation Excellence Summit, Customer Experience Excellence Summit, Cultural Transformation Summit, Leadership Summit, Agility Summit, Business Transformation Summit, Operational Excellence Summit, Process Optimization Summit
  • 20+ hours of social networking
  • 15+ hours of session time dedicated to peer to peer exchange of ideas. 
  • Parallel Tracks Steams
  • 60+ Track Sessions.
  • Thought Leader Panel Discussions
  • Leaders Benchmarking Boardrooms e.g. CEOs, Global Heads, VPs of.
  • Round-Table Discussions.
  • Interactive Workshops & Master Classes
  • 100+ Poster Board Presentations
  • Credible Solutions Providers in the Exhibit Hall, announced end of March.
  • 60+ Hours of Content on the Agenda
  • 9000+ Past Attendees. Amalgamation of 5 previous leading industry events
  • 31,000+ Social Media Community Members.
  • 200,000+ BTOES Insights Subscribers
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This event has been designed to provide create more meaningful conversations and commercial connections. 

  • More lavish gala receptions and an award dinner after party (bubbly anyone?).
  • More boardroom meetings, roundtable sessions, and interactive presentation formats.
  • More informal networking opportunities and breaks due to shorter presentation formats
  • More upscale food service, Hot Full Service Breakfasts, Delicious Mid-Morning and Mid-Afternoon Breaks, Sit Down Full Service Plated Lunches (Filet Mignon anyone), and don’t forget the Awards Dinner on June 9, 2020.
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The summit will address some of the biggest challenges, which are:

  • Rethinking operations end to end, incorporating digitalization activities along the whole value chain
  • Adapting and embracing new technologies and the new business models
  • Cultural Transformation and creating a culture of Operational Excellence and Innovation. Implementing effective Change Management programs. Driving Corporate Culture Change and How to build and transform Organizational Culture
  • Leadership Understanding, Buy-In, Support and Sponsorship from ALL Leaders which is critical. Operational Excellence needs commitment, resources and cannot be optional. 
  • Sustaining a Continuous Improvement Culture (Key to this is Leadership Buy-In)  
  • Achieving an Enterprise-Wide Operational Excellence Strategy
  • End-to-end business transformation, with all departments’ processes working in unison at scale to aligned goals and priorities.
  • Keeping up with new technologies, relative value relevance, and the creation of new opportunities. AI, Robotic Process Automation, Machine Learning, IOT, Cloud Computing, Big Data, Data Analytics, Advanced Robotics, 3D Printing, Mobile Applications are just some of the technology shifts.
  • Integrating New Advanced Technologies
  • Acquiring and managing start-ups
  • Changing Customer Demands & Channels
  • Building New Competitive Advantages.
  • Integrating CI methodologies personalized to the organization.
  • Ensuring initiatives are aligned with Key Strategic Priorities, across the organization.
  • Failure to innovate fast enough.
  • Building a culture of innovation & agile mindset.
  • Changing Workforce, Millennial Generation, Freelance Culture. 
  • Customer Experience Excellence in a less high touch environment. 
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What is Operational Excellence? It is important we define it.

Operational Excellence is the execution of the business strategy more consistently and reliably than the competition, with lower operational risk, lower operating costs, and increased revenues relative to its competitor. It is needed more than ever in today’s technology-driven rapidly changing business models, which require organizations to undergo an end-to-end business transformation. Operational Excellence can also be viewed as execution excellence.

Some of the key process methodologies used are Lean Thinking, Six Sigma, Hoshin Planning, Balanced Scorecard etc.

However, the focus of Operational Excellence goes beyond the traditional continuous improvement methods to a long-term change in organizational culture. Companies in pursuit of Operational Excellence do two things significantly different than other companies: they manage their business and operational processes systematically and invest in developing the right culture.

Operational Excellence manifests itself through integrated performance across revenue, cost, and risk. It focuses on meeting customer expectation through the continuous improvement of the operational processes and the culture of the organization. The goal is to develop one single, integrated enterprise level management system with the ideal flow. The second component, a culture of Operational Discipline, is commonly described as doing the right thing, the right way, every time. This culture is built upon guiding principles of integrity, questioning attitude, always problem-solving, daily continuous improvement mindset, level of knowledge, teamwork, and process driven. 

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Past BTOES Event Attendees


The Sheer Scale

Business Transformation & Operational Excellence Summit & Industry Awards Middle East

- June 2020
UAE, Abu Dhabi

The Premier Cross-Industry Gathering of Business Transformation & Operational Excellence Industry Leaders & Senior-Executives in the MENA.

Previous Attendees

BTOES events sell out fast. Register Now - Places are Limited

We do not offer any exhibit hall-only or partial attendance rates. 

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The Business Transformation & Operational Excellence Middle East Summit & Industry Awards is the Regions largest senior-level event that is driven by the huge industry demand for a large-scale, cross-industry, future-focused operational excellence event that is energizing, inspiring, and engaging.

This event is an entirely fresh experience that defines the ecosystem and is where the industry leaders gather to create the future. 

It brings together the best and brightest individuals & organizations from across key sectors to engage, network, benchmark and discuss the key challenges and future trends within Operational Excellence, Lean, Six Sigma and Agile and its application & impact on Business Transformation, Innovation Execution, Agility, Customer Experience, Value Creation, Strategy and the very important challenges surrounding Leadership & Cultural Transformation.